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Chirp is an Australian brand.
We use British English and often drop in Australian slang.
Our humour is quite dry and Aussie.
We use bird puns but not too liberally.
We use emojis, especially bird and egg ones - there’s way more than you’d even imagine. 🐦 🐣 🦩
We don’t use those annoying em dashes the ChatGPT loves.
We also don’t over complicate language or make things hard to understand. We use what’s known as the Occam’s Razor Principle, which is: the simplest version is often the best.
| Words we use: | Words we don’t use: |
|---|---|
| Sales AI Agent | Agentic AI |
| Context | Co-pilot |
| CRM Update | CRM Sync |
| Sidekick | Precision |
| Conversational | Game-changer |
| Deal | Synergies |
| Pipeline | Guru / Rockstar |
| Flow | Hustle / Grind |
| Insight | Disrupt |
| Signal | Revolutionary |
| Next best action | Chatbot |
| Relationship | CRM Replacement |
| Clarity | Turnkey |
| Intelligence | Circle-back |
| Real-time | Cutting-edge |
| Opportunity | Silver bullet |
| Deal Radar | |
| Deal Health | |
| Forecast | |
| Win rate | |
| Closed / Won | |
| Friend | |
| Human in the loop / in the middle | |
| Partner | |
| Fragmented / distributed | Single source of truth |
👉 Principles: