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Tired SDRs. Over-it AEs. Forecast-stressed CROs. Hustling founders.
We’re building for the people buried under the admin of selling.
After 300+ customer interviews (yep, we spoke to everyone from SDRs in Sydney to CROs in San Francisco), we landed on four personas that sum up the chaos, pressure, and beauty of modern sales.
Meet our flock:
🐥 Dean
The back-to-back SDR with a Google Calendar that looks like Tetris.
He’s learning the ropes and definitely not updating the CRM.
His tabs are chaos. His heart’s in it. He needs a wingman.
🍷 Nigella
The AE who’s great at building relationships and allergic to admin.
She's wining, dining, and (rightfully) not doing data entry.
She’s the one reps go to when they need a killer line.
🦅 Mac
The CRO who wants to see what’s closing this quarter without chasing 12 reps or sitting through another “gut feel” forecast.
He needs a sharp, simple view and fast.
🚀 Beryl
The founder wearing 17 hats (and a hoodie).
She’s doing sales between investor calls and product pushes.
She needs AI to make her look like she’s got a full GTM team behind her.
We’re building deeply for the sales function not just tools, but real AI-powered leverage where it matters most.