<aside> <img src="/icons/home_lightgray.svg" alt="/icons/home_lightgray.svg" width="40px" /> Home

Mission & Vision

Values

Story

Customers

Brand Personality

Tone of Voice

Logo

Colours

Images & Video

Typography

NickGPT

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<aside> <img src="/icons/photo-landscape_orange.svg" alt="/icons/photo-landscape_orange.svg" width="40px" /> Mockups

Guidance

• Product

Justin is the Design Lead and Owner for Product Mockups GIFs or Stills. He can help lay them out using Figma.

Alternatively, you can save a Figma file and mock it up using a Canva element, frame.

These mockups are mostly used in investor decks and rarely on our website.

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<aside> <img src="/icons/gift_orange.svg" alt="/icons/gift_orange.svg" width="40px" /> Social Images

Guidance

• Be bold and creative
• Use carousels, PDFs, GIFs, single images
• Square, Portrait, Landscape all fine to use
• Use Birdie and other creative elements

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<aside> <img src="/icons/drafts_orange.svg" alt="/icons/drafts_orange.svg" width="40px" /> Blogs

Blog Post Header & Square

• Tutorials: how to load blog to Webflow
• Header image sizes: Main image 1962 x 1029, Square Size: 900 x 900

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<aside> <img src="/icons/movie-camera_orange.svg" alt="/icons/movie-camera_orange.svg" width="40px" /> YouTube Thumbnails

Priorities

• Use Birdie on image
• Headline of what video is about
• Can include logo but doesn’t have to

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<aside> <img src="/icons/video-camera_pink.svg" alt="/icons/video-camera_pink.svg" width="40px" /> Video Back & Front Ends

Priorities

• Find the current end frame videos here.
• Try to have a call to action, what do we want people to do
• Always have a fun animated end
• Aim to always use a bird sound in end-frame (creates memory in a sensory way)
• These were built in Canva

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